In November 2019, over 40 million viewers watched the FunPlus Phoenix team take the winning trophy at the League of Legends World Championship. FunPlus Phoenix is a professional esport team that actively participates in various local and international tournaments. On the finals day, the team wore matching Swoosh-branded jerseys and Nike sneakers after signing a four-year sponsorship deal between Nike and League of the Legend. As part of this deal, Nike promised to analyze esports athletes and body training programs. This deal isn’t surprising; fashion is finally starting to collaborate with esports. The newest luxury collaboration is between luxury fashion brands and game developers. As the industry grows, the perception of games has changed as most are fashion fans. They are willing to spend lots of money on brands that they connect with. Knowing this, various fashion brands are coming out to work with the gaming industry. How Luxury Fashion Brands are getting into Esports ...